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The Flywheel Effect Book

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Power the Future and Accelerate Your Organization to the Modern Cloud with ‘The Flywheel Effect’
BY DAVID ANDERSON with Mark McCann and Michael O’Reilly

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Coming 8 November 2022

In The Flywheel Effect, David Anderson enables leaders to create an adaptive organization built upon embracing strategic thinking, team focus, and reduced time to value to drive business results. Combining the power derived from the Value Flywheel and the situational clarity provided by Wardley Mapping, organizations are able to sense and respond to change and easily navigating the rough waves ahead, including migrating to the cloud and serverless. 

The Flywheel Effect Book by The Serverless Edge
The Flywheel Effect by the team at The Serverless Edge

About the book

It’s no secret that technology is moving faster than ever, but current business/IT strategies are not working. The relationship between businesses and technology must evolve to survive the next wave of transformation. The book enables leaders to create an adaptive organization built upon embracing strategic thinking, team focus, and reduced time to value to drive business results.

The Flywheel Effect is a technique already being used by next-generation leaders and companies to succeed in the modern competitive landscape. Combining the power derived from the Value Flywheel and the situational clarity provided by Wardley Mapping, organizations can sense and respond to change and easily navigate the rough waves ahead, including migrating to the cloud and serverless.

Every company that uses technology must act differently from the companies of yesterday. In The Flywheel Effect, David Anderson shows how to understand and utilize the socio-technical intersection between business, technology, and people, giving your organization the edge it needs to navigate future challenges and build maximum situational awareness.

About the Authors

David Anderson, Mark McCann and Mike O’Reilly have been at the leading edge of the technology industry for over twenty years. Starting as a Software Engineers in Liberty Mutual (Dave previously worked in Telecoms: Three, Nokia, and Ericsson), they had exposure to a wide range of technologies and techniques covering Architecture, Software Development, Leadership, AI/Analytics, and Cyber-Security. They pioneered the early phases of Public Cloud adoption at Liberty Mutual in 2013 and continued to drive the change. Creating the Serverless-First strategy in 2016, they achieved significant, multi-million dollar business results, create a new, industry-leading engineering standard within Liberty and to lead a generation of architects to become cloud leaders in their own right.

Dave and Mark are members of the Wardley Mapping community and have been involved in many efforts, discussions, and sessions/research groups to further this strategic approach. In 2021, Dave, Mark and Mike parted from Liberty Mutual to explore the Serverless First journey across the industry. The Serverless Edge was formed to collate their thinking and work with clients and partners to prove the thinking in this book.

Dave works as a Technical Fellow with Bazaarvoice. And Mark and Mike are Senior Architects with Globalisation Partners.

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