Five Years On: What Writing The Value Flywheel Effect Taught Us About Software, Scale, and Letting Go
In early 2021, the idea that would eventually become The Value Flywheel Effect was little
From The Blog
How the BBC Scales Serverless: A Case Study in Long-Term Value and Problem Prevention
In the world of digital media, few organisations face the scale, complexity, and public expectations
Mapping the Emerging Value: Moving Beyond Operations to Strategic Advantage
Mapping emerging value in engineering teams: In Chapter 19 of The Value Flywheel Effect, Dave
Why Organisations Struggle to Create Space for Innovation
For years, many organisations have applied “lean thinking” in entirely inappropriate contexts. Teams are told
Bringing Wardley Mapping into Your Organisation: A Practical Guide to Strategic Clarity
Wardley Maps are one of the most powerful tools for building situational awareness and shaping
Building a Problem Prevention Culture with AWS Well-Architected
Why Prevention Beats Firefighting Firefighting is often celebrated in engineering teams.The engineers who dive into
What Does a Digital Product Manager Do with Cloud?
A Digital Product Manager is responsible for driving digital products — software tools, applications, and
Key Takeaways from AWS Community Summit Manchester & AWS Cloud Day Dublin 2025
The past few weeks have been buzzing for the AWS community across the UK and
Liberty Mutual’s Cloud Journey: From SOA to Serverless
At The Serverless Edge, we often reflect on the lessons learned from real-world enterprise cloud
Can Wardley Mapping Predict the Future?
Wardley Mapping is often described as a superpower for leaders, engineers, and strategists. It doesn’t