After a short break (and a fantastic ServerlessDays Belfast), we’re back to pick up where we left off on our journey through the The Value Flywheel Effect. In this episode, we’re exploring phase two of the Flywheel—the Challenging Landscape, with a focus on Chapter 9: Environment for Success.
This couldn’t be more relevant in today’s fast-evolving tech landscape. With AI accelerating change at every level, creating the right environment for teams to thrive isn’t just important—it’s mission critical.
Engineering Environments: The Foundation of Success
As organisations move faster and AI capabilities spread across the stack, the fundamentals still matter. This chapter homes in on some vital principles:
- Psychological Safety
- Team First Mentality
- The System is the Asset
- Enabling Empowered Engineers
- Socio-Technical Awareness
- Mapping the Organisation for Enablement
These aren’t just theoretical constructs—they’re the patterns that enable high-performing teams and resilient systems.
Anti-Patterns Still Linger
A recurring anti-pattern we’ve seen (and lived through) is the “hero developer”—the ‘Jimmy’ who stays up late, solves all the problems, and becomes a single point of failure. While it might feel efficient in the short term, it undermines the team and creates fragility.
Praising the ‘rock star’ might seem harmless, but when everything runs through one person, it reveals systemic weaknesses. Knowledge hoarding and lack of distributed ownership slow down progress and damage long-term sustainability. Incentives should reward team-first behaviour, not individual heroics.
Challenge is Not a Dirty Word
Another crucial part of the environment for success is the ability to challenge ideas—constructively and safely. In our experience, challenging artefacts like Wardley Maps, ADRs or design docs is far more effective than challenging individuals. It removes ego from the process and enables healthy debate.
Leaders must create space for this—where “challenge” means evolving our shared understanding, not undermining authority. It’s about challenging the map, not the mapper.
Clarity of Purpose Cuts Through Chaos
In organisations lacking a clear purpose, it’s easy for teams to drift into tribalism or unproductive competition. Without a North Star, people fill the vacuum with land grabs, busy work, or misaligned goals. Aligning on a common purpose and user needs brings cohesion and autonomy.
It’s simple in theory but hard in practice. A quick North Star exercise can be incredibly clarifying if things start to feel murky.
Enter the Doctrine: Simon Wardley’s Wisdom
We also revisited Simon Wardley’s Doctrine—a brilliant, phased approach to organisational maturity. The first principle? “Know your users” and “Stop self-harm”. Don’t skip the fundamentals. Before you chase advanced capabilities, ensure you’ve built on solid ground.
Wardley’s approach gives us language to challenge assumptions, which is more necessary than ever. AI, for example, is surfacing all kinds of legacy assumptions embedded in codebases and processes. Use this opportunity to examine which ones still hold water.

Psychological Safety is the Real Game-Changer
At the heart of a successful environment is psychological safety. Referenced heavily in Amy Edmondson’s The Fearless Organisation, it’s the permission to speak up without fear of being punished or dismissed.
Without psychological safety, there’s no continuous improvement. Teams won’t challenge bad decisions, share bold ideas, or admit uncertainty. Leaders must model and maintain this safety—it’s easy to lose and difficult to rebuild.
Consider a seemingly trivial example: programming language choice. If an engineer can’t question a default language decision or propose something like Rust for a valid use case, your team lacks safety. Capture that reasoning in an ADR, and let the discussion be about the document—not the person.
Learning Cultures Win—Westrum’s Lens
The chapter concludes with a powerful framework from Dr. Ron Westrum, popularised by Accelerate. He categorises organisational culture into three types:
- Pathological – Power-centric, secretive
- Bureaucratic – Process-heavy, slow
- Generative – Performance-oriented, open
Generative cultures—those that share knowledge, learn from failure and encourage experimentation—adapt fastest to disruption, especially from forces like AI.
It’s not just theory. We’ve all seen AI used differently across these cultures:
- Pathological: “We’ll use AI but keep it secret to gain an edge.”
- Bureaucratic: “Only this team is allowed to use AI tools.”
- Generative: “Let’s share what we’re learning and move faster together.”
Final Thoughts: Invite Challenge, Capture Thinking
Challenge is healthy. Share your thinking in a map, graph or doc and invite feedback. Make things visible. Lead with learning. That’s how organisations evolve—and survive—the challenging landscape ahead.
Feedback is a gift. Use it.
Serverless Craic from The Serverless Edge
Check out our book, The Value Flywheel Effect
Follow us on X @ServerlessEdge
Follow us on LinkedIn

1 thought on “Creating an Environment for Success in the Age of AI”